Boutique PR & Marketing Agency in Hong Kong

We turn imagination into movement. Through storytelling that resonates and campaigns that make an impact, Hatch connects ideas with growth.

Fast, focused, and fiercely creative — our boutique team brings hands-on expertise to brands that stand for something, from global icons to rising local heroes.

Where Ideas Hatch.
Where Brands Grow.

WHO WE ARE

A team of six specialists —
agile, curious, and united by craft.

Founded by Alison Li, whose 15+ years with global names like LOEWE and Lane Crawford shaped her creative instincts, Hatch has evolved into a collective powered by diverse perspectives and shared intent.

With roots in Art & Culture, Luxury Fashion, and F&B, we blend worlds to tell stories that resonate. We lead with expertise but thrive on collaboration — sparking fresh ideas that push every brand beyond expectation.

Boutique Agility

Fast, focused, and flexible — delivering campaigns with speed and precision.

Luxury & Culture Expertise

Deep expertise in premium storytelling, cultural nuance, and high‑end standards across Art & Culture, Luxury Fashion, and F&B.

Measurable Results

Built around clear KPIs, transparent reporting, and outcomes that matter.

Deep Local Knowledge

Rooted in Hong Kong, with close insight into media, creators, and consumer behavior.

We grow brands where imagination meets impact.

WHY HATCH

OUR SERVICES

Media Relations

Securing coverage across the full spectrum of Hong Kong’s media landscape, from luxury titles to high-reach lifestyle platforms.

Press Release Development
Media Pitching
Media Invitation

KOL & Influencer Campaign

Leveraging celebrity and creator influence to drive authentic product conversion and massive digital reach.

Targeted KOL Proposal
KOL Invitation
KOL Gifting
Paid KOL Campaign

Events Management

End-to-end event production from setup and F&B coordination to professional content shoots and detailed logistics rundowns.

Setup
F&B
Content shoot
Logistics

Copywriting

Compelling content across all channels—from SEO-optimized blogs to engaging social media posts and website copy.

Press Release
Website Content
SEO Blog
Social Media Posts

The "Fandom Catalyst"

Launched the Diesel “Junk Boat” to amplify celebrity influence and drive brand buzz. Coordinated 10 exclusive Q&As with luxury media and round-table interviews with entertainment outlets.

Result: the signature bag sold out within 24 hours

Leather Healer 10th Anniversary

The "Culture Bridge"

Activated a two‑phase anniversary campaign:

Phase 1 — a high‑energy launch party at Hysan Place with over  100 media and KOL attendees; Phase 2 — a strategic PR partnership with Big JJ that tapped into his “hip‑culinary” appeal.

Result: Massive buzz; Capsule collection sold out in 3  days

FEATURED CAMPAIGNS

The Viral Activation

Executed a precisely targeted gifting campaign, engaging authentic superfans and celebrities to trigger organic buzz. Coordinated a full media day across top Hong Kong lifestyle outlets.

Result: Massive turnout led to a two-week extension at K11 MUSEA.

Stranger Things Pop-up

Diesel Opening × Anson Lo

Pedder Chinese

The Prestige Approach

Curated a selective roster of high-net-worth culinary influencers to position the brand within Central’s elite dining circle.

Result: Achieved 90% seating capacity throughout the launch period

The Narrative Shift

Redefined Kowloon Shangri-La’s image through a strategic demographic pivot — inviting art-world and “street-hip” tastemakers to transform perception.

Result: Captured younger, premium audience and revitalized brand story.

Kowloon Shangri-la x Kim Jung Gi

Lee Gardens
‘Celebrate Every Bite’

The Experience Positioning

Created a “Special Occasion” brand narrative supported by a strategic tagline and tiered media tasting program, matching luxury titles with high-end dining venues.

Result: +30% uplift in restaurant traffic across Lee Gardens

CLIENTS