Boutique PR & Consultancy Agency
in Hong Kong
We turn imagination into movement. Through storytelling that resonates and campaigns that make an impact, Hatch connects ideas with growth.
Fast, focused, and fiercely creative — our award-winning boutique team brings hands-on expertise to brands that stand for something, from global icons to rising local heroes.
Where Ideas Hatch.
Where Brands Grow.
WHO WE ARE
Boutique Agency of the Year - Gold (2026)
PR Agency of the Year - Bronze (2026)
Agile, curious, and united by craft.
Founded by Alison Li, whose 15+ years with global names like LOEWE and Lane Crawford shaped her creative instincts, Hatch has evolved into a collective powered by diverse perspectives and shared intent.
With roots in Art & Culture, Luxury, Fashion, Lifestyle and F&B, we blend worlds to tell stories that resonate. We lead with expertise but thrive on collaboration — sparking fresh ideas that push every brand beyond expectation.
Boutique Agility
Fast, focused, and flexible — delivering campaigns with speed and precision.
Luxury & Culture Expertise
Deep expertise in premium storytelling, cultural nuance, and high‑end standards across Art & Culture, Luxury Fashion, and F&B.
Measurable Results
Built around clear KPIs, transparent reporting, and outcomes that matter.
Deep Local Knowledge
Rooted in Hong Kong, with close insight into media, creators, and consumer behavior.
We grow brands where imagination meets impact.
WHY HATCH
OUR SERVICES
Media Relations
Securing coverage across the full spectrum of Hong Kong’s media landscape, from luxury titles to high-reach lifestyle platforms.
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Press Release Development
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Media Pitching
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Media Invitation
KOL & Influencer Campaign
Leveraging celebrity and creator influence to drive authentic product conversion and massive digital reach.
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Targeted KOL Proposal
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KOL Invitation
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KOL Gifting
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Paid KOL Campaign
Events Management
End-to-end event production from setup and F&B coordination to professional content shoots and detailed logistics rundowns.
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Setup
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F&B
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Content shoot
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Logistics
Copywriting
Compelling content across all channels—from SEO-optimized blogs to engaging social media posts and website copy.
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Press Release
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Website Content
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SEO Blog
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Social Media Posts
The "Fandom Catalyst"
Launched the Diesel “Junk Boat” to amplify celebrity influence and drive brand buzz. Coordinated 10+ Q&As for Anson Lo with luxury media and round-table interviews with entertainment outlets
Result: the signature bag sold out within 24 hours
Leather Healer 10th Anniversary
The "Culture Bridge"
Activated a two‑phase anniversary campaign:
Phase 1 — a high‑energy launch party at Hysan Place with over 100 media and KOL attendees; Phase 2 — a strategic PR partnership with Big JJ that tapped into his “hip‑culinary” appeal
Result: Massive buzz; Capsule collection sold out in 3 days
FEATURED CAMPAIGNS
The Viral Activation
Executed a precisely targeted gifting campaign, engaging authentic superfans and celebrities to trigger organic buzz. Coordinated a full media day across top Hong Kong lifestyle outlets
Result: Massive turnout led to a two-week extension at K11 MUSEA
Stranger Things Pop-up
Diesel Opening × Anson Lo
Pedder Chinese
The Prestige Approach
Curated a selective roster of high-net-worth culinary influencers to position the brand within Central’s elite dining circle
Result: Achieved 90% seating capacity throughout the launch period
The Narrative Shift
Redefined Kowloon Shangri-La’s image through a strategic demographic pivot — inviting art-world and “street-hip” tastemakers to transform perception
Result: Captured younger, premium audience and revitalized brand story
Kowloon Shangri-la x Kim Jung Gi
Lee Gardens
‘Celebrate Every Bite’
The Experience Positioning
Created a “Special Occasion” brand narrative supported by a strategic tagline and tiered media tasting program, matching luxury titles with high-end dining venues
Result: +30% uplift in restaurant traffic across Lee Gardens
CLIENTS
OUR CLIENTS
Global Luxury
Hospitality & Retail
Local Heroes
Art & Culture
Experiential
Lifestyle
