Boutique PR & Consultancy Agency
in Hong Kong
We turn imagination into movement. Through storytelling that resonates and campaigns that make an impact, Hatch connects ideas with growth.
Fast, focused, and fiercely creative — our award-winning boutique team brings hands-on expertise to brands that stand for something, from global icons to rising local heroes.
Where Ideas Hatch.
Where Brands Grow.
WHO WE ARE
Boutique Agency of the Year - Gold (2026)
PR Agency of the Year - Bronze (2026)
Agile, curious, and united by craft.
Founded by Alison Li, whose 15+ years with global names like LOEWE and Lane Crawford shaped her creative instincts, Hatch has evolved into a collective powered by diverse perspectives and shared intent.
With roots in Art & Culture, Luxury, Fashion, Lifestyle and F&B, we blend worlds to tell stories that resonate. We lead with expertise but thrive on collaboration — sparking fresh ideas that push every brand beyond expectation.
Boutique Agility
Fast, focused, and flexible — delivering campaigns with speed and precision.
Luxury & Culture Expertise
Deep expertise in premium storytelling, cultural nuance, and high‑end standards across Art & Culture, Luxury Fashion, and F&B.
Measurable Results
Built around clear KPIs, transparent reporting, and outcomes that matter.
Deep Local Knowledge
Rooted in Hong Kong, with close insight into media, creators, and consumer behavior.
We grow brands where imagination meets impact.
WHY HATCH
OUR SERVICES
Media Relations
Securing coverage across the full spectrum of Hong Kong’s media landscape, from luxury titles to high-reach lifestyle platforms.
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Press Release Development
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Media Pitching
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Media Invitation
KOL & Influencer Campaign
Leveraging celebrity and creator influence to drive authentic product conversion and massive digital reach.
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Targeted KOL Proposal
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KOL Invitation
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KOL Gifting
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Paid KOL Campaign
Events Management
End-to-end event production from setup and F&B coordination to professional content shoots and detailed logistics rundowns.
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Setup
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F&B
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Content shoot
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Logistics
Copywriting
Compelling content across all channels—from SEO-optimized blogs to engaging social media posts and website copy.
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Press Release
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Website Content
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SEO Blog
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Social Media Posts
The Cultural Horizon
Co-created the "Magic Hour" program series alongside the exhibition preview. Curated a multidisciplinary lineup—spanning live music, literary salons, art workshops, and film talks—to deepen audience engagement.
Result: Secured 80+ media attendees and locked top-tier coverage across Harper's Bazaar, Prestige, Tatler, and City Magazine.
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Diesel Store Openings
The Fandom Catalyst
Managed end-to-end event strategy and celebrity engagement for flagship openings across premier retail destinations (K11 MUSEA, Harbour City, Times Square), securing top C-pop idols, creators, and streetwear icons.
Result: Achieved 50+ media attendees and 10+ celebrity interviews per launch, driving viral social footprint and momentum
FEATURED CAMPAIGNS
The Narrative Shift
Redefined Kowloon Shangri-La’s heritage image through a strategic demographic pivot—inviting art-world tastemakers and "street-hip" creators to transform brand perception through an immersive artist collaboration.
Result: Successfully captured a younger, premium audience while breathing new life into the hotel's brand story.
Kowloon Shangri-la
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L’ÉCOLE School of Jewelry Arts
Stranger Things Pop-up
The Viral Activation
Executed a precisely targeted gifting campaign, engaging authentic superfans and celebrities to trigger organic buzz. Coordinated a full media day across top Hong Kong lifestyle outlets.
Result: Generated massive public turnout that led directly to a two-week campaign extension at K11 MUSEA.
Yasaki at Lamborghini
Leather Healer 10th Anniversary
The Culture Bridge
Orchestrated a two-phase anniversary: a high-energy launch party at Hysan Place, followed by a strategic PR send-off for Big JJ's OG spot featuring two-tone bowling shirts, Dad Caps, and a limited whisky collab.
Result: Captured headline coverage across fashion and F&B media; capsule collection sold out completely in 3 days.
Heritage Storytelling & Brand Elevation
Coordinated an exclusive collection launch inside the Lamborghini showroom, using storytelling to bridge Yasaki's 1970s automotive roots with modern luxury culture to elevate the local athletic brand among a sophisticated, hip crowd.
Result: Successfully repositioned the heritage local brand, capturing interest from culture tastemakers, and a new, high-value consumer demographic.
Undici Hong Kong Launch
The Editorial Debut
Served as end-to-end production and PR partner for the premier sports magazine debut at Carlyle & Co. Built custom DJ set builds and managed dynamic guest lists across elite athletes and creators.
Result: Welcomed 100+ VIPs and delivered high-impact social reach across Hong Kong's sports, fashion, and culture sectors.
Knowledge-Seeker Community
Overseeing Instagram strategy and content curation to build a dedicated network of cultural knowledge-seekers. Engaging audiences around local architecture, heritage, and art to establish a warm community asset for events.
Result: Maintained consistent organic engagement (~50 interactions per post) and built a reliable database for cultural event turnouts.
Zolima Culture Guide
F&B & Hospitality Curation
Targeted Demographic Profiling
Executed tailored influencer and media profiling across diverse culinary concepts—matching high-net-worth connoisseurs to Pedder Chinese, stylish trendsetters to Amalgamate, casual foodies to Sugar Daddy Gelato, and mixology lovers to C108.
Result: Maintained 90%+ seating capacity during launch periods and secured high-conversion coverage across target niches.
CLIENTS
OUR CLIENTS
Global Luxury
Hospitality & Retail
Local Heroes
Art & Culture
Experiential
Lifestyle
