DIESEL LUNAR NEW YEAR 2025 Introducing the Year of the Snake Capsule collection

The Year of the Snake commences January 29, 2025. Diesel celebrates Lunar New Year with a 12-piece unisex capsule envisioned by creative director Glenn Martens as a reflection of the holiday’s traditions of good fortune, happiness and wealth, as well as Diesel’s values of freedom, self-expression and non-conformity. The collection includes iconic denim, ready-to-wear, bags and accessories in a series of snake motifs blended with signatures from Diesel’s aesthetic vocabulary: Utility, Pop, Artisanal and Denim.

TULLE NYLON MESH top with snake prints HKD 2,500 SGD 490	S-BOXT Washed vintage fleece hoodie with snake prints HKD 4,000 SGD 800	T-BOXT Washed vintage t-shirt with snake prints HKD 2,700 SGD 535

The snake is interpreted in a range of treatments, including patchworks and prints of retro Year of the Snake posters, photoreal snake prints and a scale-like laser treatment. Multiple snake motifs are mixed applied to oversized T-shirts in utilitarian green devore jersey burned out to reveal poster prints beneath. Stonewash denim jackets and jeans are treated with an all-over snake print laser. The Play bag and a belt are done in the hyperreal snake print. The Charm-D bag receives the stonewashed denim scale-like laser treatment.

Diesel’s Lunar New Year of the Snake capsule collection is now available at Diesel Times Square, Londoner Macau, ION Orchard Singapore stores.

DIESEL

Hong Kong

Shop 528-529, Times Square, Causeway Tel: +852 3101 2880

Macau

Shop 2028, Level 2, Shoppes at Londoner, Macau Tel: +853 2882 3301

Singapore

#B1-26/27/27A, ION Orchard, Singapore Tel: +65 6341 0958

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ABOUT DIESEL

Diesel is an innovative international lifestyle company, founded by Renzo Rosso in 1978. Rooted in denim mastery and evolved into being a leader in premium fashion, Diesel is now a true alternative to the established luxury market. Since 2020, Diesel's collections are overseen by creative director Glenn Martens, including apparel, accessories and a wide range of lifestyle collaborations: from fragrances, watches and jewelry to interior design and real estate projects with Diesel Living. 

Discovering, supporting, and fostering creativity is part of Diesel DNA and of its parenting company OTB, the international fashion and luxury group powering a variety of global iconic brands and companies. 

Media Contact

Dorothy Wong | Assistant Marketing Manager | +852 5448 4423 | Dorothy_Wong@otb.net

Candy Yau | Assistant Marketing Manager | +852 5134 7379 | Candy_Yau@otb.net