La Prairie launches the exclusive Caviar Pop-Up in Central in celebration of art and gastronomy

La Prairie celebrated the launch of its exclusive The Caviar Pop-Up at 59-65 Queen's Road, Central, during Art Basel Hong Kong on 28 March 2024. This prestigious gathering was held to unveil the brand’s renovated Skin Caviar Eye Lift, blending art, science, and skincare expertise into a sumptuous experience. Featuring an unprecedented culinary experience by world-renowned Chef Cédric Grolet, marking his first appearance in Hong Kong, and a creative artwork by street artist Wong Ting Fung, the occasion transformed The Caviar Pop-Up into a nexus of sensory exploration and artistic expression. La Prairie the Caviar Pop-Up: Open for Public Reservation

The Caviar Pop-Up will be opened to the public from March 30 to April 7 2024, welcoming visitors to delve into an immersive cobalt-blue art experience space, enjoying a multisensory feast that combines luxury skincare and street art. Guests would be rewarded a Skin Discovery Trial Kit and be among the first to experience the extraordinary lifting power brought by the new Skin Caviar Eye Lift.

Address: 59-65 Queen’s Road Central

Public registration period: March 30 to April 7

For reservations, please visit: https://www.laprairiecaviar.com/caviarpopup/en

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