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MAISON MARGIELA PRESENTS LUNAR NEW YEAR 2025 COLLECTION



Maison Margiela unveils its first-ever Chinese Lunar New Year collection, taking the theme of "The Renewal," celebrating the Year of the Snake. This special collection reimagines the snake motif through the shifting phases of the moon.


Chinese Lunar New Year, or the Spring Festival, celebrates the beginning of a new year. Rooted in the ancient origins of the lunar calendar, time was traditionally recorded by the moon's cycles—each 15-day phase representing a full cycle. The first cycle of the year symbolizes a new beginning filled with hope for the future: the first day of the lunar month marks the new moon, while the fifteenth day represents the full moon. The house captures the lunar transformations, weaving its auspicious symbolism with the profound ties between vision and reality, moon and earth, dreams and the passage of time.


Off White Hoodie HKD 8,500

Silk printed scarf 90 x 90 HKD 4,800

T-shirt

HKD 4,800

This special collection features three items—a hooded sweatshirt, a T-shirt, and a printed silk scarf. The hooded sweatshirt and T-shirt are printed with the theme of "The Renewal", with the Chinese character for "snake" intricately embroidered within a full moon motif. The silk scarf draws inspiration from the traditional board game "Snakes and Ladders": surrounded by lunar phases, a winding snake ascends a ladder, offering a playful interpretation of aspiration and hope.


This collection is now available in the Maison Margiela offline boutiques and official e-commerce site.


Maison Margiela Boutiques

Shop G208-209, Gateway Arcade, Tsim Sha Tsui +852 2840 0318

Shop 2072-73, Podium Level 2, IFC +852 2761 1001

Shop 250, Level 2, Pacific Place, Admiralty +852 5721 9617

Shop 1036, Galaxy Promenade, Galaxy Macao +853 2882 1120

Shop 1017a, Shoppes at Londoner, The Londoner Macao Estrada do Istmo +853 2883 3335

Shop No. L1-03-02, G/F, YOHO Treasure Island Resorts World Shopping Centre No.1. Galeries Lafayette


 

About Maison Margiela 

Maison Margiela is a Parisian haute couture house founded in 1988 on ideas of nonconformity and the subversion of norms. Under the creative direction of John Galliano, collectively shared dress codes are inverted and redefined in an analytical wardrobe proposal for the digital age. Driven by instinct, the Maison is devoted to uncompromising creativity invigorated by values of authenticity, radicality and self-expression. Its collections are envisioned through a genderless ethos.


For media enquiries, please contact:

Candy Yau

Tel: 2167 1686


Dorothy Wong

Tel: 2167 1686


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