Palace works together again with legendary denim dons Evisu – Rolling the dice on a fresh new collaboration for Spring 24

Palace works together again with legendary denim dons Evisu: rolling the dice on a fresh new collaboration for Spring 24. Evisu’s cult raw denim is at the centre of the collection as ever, this time featuring an intricate and playful dice brocade. Embroidered onto baggy five pocket jeans - in shorts and longs - and two pocket jackets, in both light wash and raw dark denim versions.

Palace Evisu - Dice Cowichan Knit Cream HK$3,100	Palace Evisu - Dice Denim Jacket Raw HK$3,800	Palace Evisu - Dice Denim Jeans Raw HK$3,400

A 100% Lambswool Cowichan knit red and cream cardigan is well snug and features oversize dice and bold “EVISU” and “JAPAN” arm branding. Zip up hoodies come in grey marl, black and olive, with trucker hats that also feature the dice brocade. Simpler T’s bear both brands logo lock up, while the collection is completed by its playful accessories: a heavy denim tote and a very special - very lucky - dice set. 

To celebrate the launch, Palace have created another Palace Evisu campaign with some music talent they love at its heart. Following DJ and musician and lifelong Detroit resident John FM around his hometown, the film is directed by Palace’s longtime friend and collaborator Rollo Jackson. A documentary piece about an under-recognised creative genius, the film also features Palace pro skater Jamal Smith, up-and-coming local artists Hi-Tech, and in a starring role: the vast and hard and loud and beautiful city of Detroit.

Available Instore/online at:

Palace - London, NYC, Tokyo & LA

Evisu – NYC, Tokyo & Osaka

Dover Street Market - London & LA

LAUNCHING FRIDAY 19th April:

• UK in-store & online 11:00am BST

• EU online 12:00pm CEST

• US online 11:00am EDT 8:00 am PDT

• NY in-store 11:00am EST

• LA in-store 11:00am PST

• Evisu global online 11:00am BST

• Evisu NY in-store 11:00am EDT

• Evisu LA in-store 11:00am EDT

• Evisu HK online 6:00pm HKT at www.evisu.com

LAUNCHING SATURDAY 20th April:

• Japan in-store & online 11:00 am JST

• China - Palace Wechat 11:00 am CST

• Evisu Tokyo & Osaka 11:00am JST

• Evisu CN online 11:00 CST
  

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About EVISU

Founded in Osaka, Japan, in 1991, EVISU takes its name from the Japanese mythological figure Ebisu. In its early days, the brand could only produce around fourteen pairs of jeans per day, with each pair hand-painted with a seagull motif on the back pocket. EVISU's passion for denim and meticulous attention to detail quickly gained favor in the demanding Japanese fashion industry, sparking a global trend in vintage denim. EVISU's commitment to quality and focus over the past two decades has earned the brand acclaim and popularity among denim collectors and fashion enthusiasts worldwide, solidifying its place as a classic in the history of denim.

"BEFORE ANYONE DID ANYTHING EVISU DID EVERYTHING"

EVISU's slogan is inspired by a quote from John Lennon of The Beatles praising the "King of Rock and Roll," Elvis Presley: "Before anyone did anything, Elvis did everything." EVISU's founder, Hidehiko Yamane, adapted this quote as the brand's slogan. The brand has consistently stood as a pioneer in denim fashion, known for its unique sand washing techniques and intricate details. EVISU remains true to its core values, becoming an enduring symbol in the history of denim.

About PALACE Skateboards

PALACE Skateboards Ltd is the feted London brand that has grown from underground skate company to global streetwear powerhouse in a decade. Founded in 2009 by Lev Tanju and Gareth Skewis, PALACE has built a massive following all over the world: its vast online business ships hundreds of thousands of units globally and there are four luxurious PALACE stores and counting: In London, New York, Los Angeles and Tokyo. PALACE has designed and launched hugely successful collaborative projects with the likes of Ralph Lauren, Adidas, Reebok, Gore-tex, Avirex and Oakley. FW2018 saw the launch of PALACE’s collaboration with legendary American label Ralph Lauren and it was the latter’s first ever collaboration in their illustrious fifty-year history. PALACE has also regularly worked with big names in the fashion photography industry, where recent campaigns have been shot by David Sims and Alasdair Mclellan. The iconic PALACE lookbooks, for the last five seasons, have been shot by world-renowned Juergen Teller. PALACE’s in-house marketing team has produced and directed several commercials for the brand that have become viral and won awards. PALACE’s fan/friend/Oscar[1]nominated actor Jonah Hill has starred in three PALACE ads, one of which won a CANNES Lion honour in 2017. Irreverent, disruptive, witty and always surprising, PALACE’s advertising, like their products, draws together the brand’s aesthetic sensibility with their anarchic energy of London’s street skateboarding culture. Straddling the worlds of high fashion, streetwear and core skate, PALACE is ten years deep and continues to be on a roll.

Media Contact

Alison Li |Alison@hatch-hk.com| 9493 3292

Holie Ho |holie.ho@evisu.com| 9201 3235