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Wang Yibo Redefines StreetwearIn EVISU’s New Fall Winter 2024 Collection

  • Hatch
  • Sep 6, 2024
  • 3 min read


Renowned Japanese denim brand EVISU teams up with Global Ambassador Wang Yibo to unveil the brand’s Fall Winter 2024 collection. A true style icon, Wang Yibo channels his rebellious spirit to effortlessly showcase EVISU’s redefined style and unmatched energy.


The EVISU Fall Winter 2024 collection infuses the essence of streetwear with into retro-inspired denim, featuring bold elements like tie-dye denim, intricate embroidery techniques, and optical illusion prints. 


Drawing inspiration from the golden era of classic denim, EVISU fuses today’s streetwear culture to create a lineup of one-of-a-kind pieces this season. With an edgy and playful approach, EVISU blends new denim styles with unique fabric treatments, dynamic graphic prints, and its iconic brand logo to craft a standout collection. Celebrating decades of expertise and craftsmanship, a diverse range of denim, jackets, sweaters, sweatshirts, and cotton provides an innovative offering for the next generation.



The EVISU EVERGREEN collection seamlessly weaves the brand’s original Japanese elements with today’s popular culture. The iconic Kamon logo pops as both embroidery and prints on fabrics that are transformed by using unique dying techniques to achieve a mesmerizing gradient effect.


Wang Yibo appears in the Monogram Kamon and logo jacquard denim jacket, crafted from multicolored yarn. With a washed effect, the fabric showcases a gradient of aqua blue, perfectly balancing vivid aesthetics with a nostalgic retro vibe.



A diverse array of denim creates a harmonious mix and match of styles. The classic denim jacket boasts a unique wash treatment, giving a worn-in and vintage look, and graphic printed shades are applied to create one-of-a-kind visual effects on different areas of fabrics, paired with the brand’s signature seagull prints to showcase a laid-back and distinct look. This blanket coat, adorned with playful monogram prints, adds a vibrant touch to any ensemble. Its structured materials and relaxed silhouette, combined with a retro mint green palette, perfectly embodies the energy of the moment.



Inspired by unique graphic prints, EVISU has crafted this season's wool sweater adorned with totem designs and a double-sided flannel denim jacket, showcasing the beauty of EVISU’s intricate artisanal craftsmanship. The denim features a mesmerizing print effect, accentuating the brand’s exquisite fabric selections and masterful production. With a mix of vibrant palettes and complex treatments, EVISU provides everything you need to achieve a standout and classic aesthetic.



For urban explorers who love venturing beyond the city, EVISU KURO introduces an outdoors and outerwear collection that blends functionality with high-performance fabrics with a premium feel. Designed to be both urban and outdoor-ready, this collection adapts to various body types and fuses elements from different styles, making it as versatile as it is refined. Classic yet fresh, it speaks the language of the new generation, unlocking limitless style combinations.




AVAILABILITY

Available online at www.evisu.com and Evisu retail locations around the world


ABOUT EVISU

@Evisu1991


Founded in Osaka, Japan, in 1991, EVISU takes its name from the Japanese mythological figure Ebisu. In its early days, the brand could only produce around fourteen pairs of jeans per day, with each pair hand-painted with a seagull motif on the back pocket. EVISU's passion for denim and meticulous attention to detail quickly gained favor in the demanding Japanese fashion industry, sparking a global trend in vintage denim. EVISU's commitment to quality and focus over the past two decades has earned the brand acclaim and popularity among denim collectors and fashion enthusiasts worldwide, solidifying its place as a classic in the history of denim.


"BEFORE ANYONE DID ANYTHING EVISU DID EVERYTHING"


EVISU's slogan is inspired by a quote from John Lennon of The Beatles praising the "King of Rock and Roll," Elvis Presley: "Before anyone did anything, Elvis did everything." EVISU's founder, Hidehiko Yamane, adapted this quote as the brand's slogan. The brand has consistently stood as a pioneer in denim fashion, known for its unique sand-washing techniques and intricate details. EVISU remains true to its core values, becoming an enduring symbol in the history of denim.


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